To Sales, From Marketing – Will You Be My Valentine?
It’s February 14th, and you know what that means – it’s Valentines Day! I’m not much of a Valentines’ Day person myself, but in the spirit of the holiday I wanted to share a fun and experimental...
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Sales and Marketing Alignment: Remember the Sales Tools
Who provides the “official” sales presentations in your company? In most companies they are created by marketing and provided to sales, where they may be used but are often ignored. Yet if providing...
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What Keeps Sales and Marketing From Getting Along
Two years ago I attended a brand-new conference called DemandCon on a lark. It was refreshing – a unique perspective, great content, great attendees and speakers. Mid-April marks the fifth DemandCon...
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4 Strategies for Transforming Your Demand Process
In their State of Marketing Audit, the CMO Council dubbed 2013 as “The Year of the Marketer.” The reason behind their bold statement: responses from their study showed more than half of CMOs...
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